About WEAll

The Wellbeing Economy Alliance (WEAll) is a collaboration – it exists to connect, support and amplify the Wellbeing Economy movement.

WEAll was born out of a number of local and global movements, whose pioneering work formed the foundations of our theory of change. WEAll’s early days were made possible due to initial funding from several individual donors and the Velcro corporation.

WEAll’s work in 2020 was supported by a number of foundations, including P4NE, RBF, CRF, and Flora.

Vision & Mission

Our vision is bold, vital – and entirely possible. A global economic system with shared wellbeing at its heart.

This is not a new idea.

The shared vision for a better way of doing things is embedded in the scripts of many religions. It is contained in the worldviews of First Nations communities. It can be read in the scholarship of development experts and in research findings of what makes people content.

We worked with our members to boil all of that down to five core human needs: what we all need to live good lives.

To achieve this vision, WEAll promotes and supports the movement necessary to transform the global economy into one that creates shared wellbeing for people and the planet.

WEAll does this by:
Strengthening power bases

Creating spaces to convene and connect stakeholders from different focus areas and geographies to work together and build a base of power that will forcibly change the system.

Building knowledge

Amplifying the research, theory and practice that demonstrate Wellbeing Economies are possible and that explore or demonstrate how the necessary transitions can happen.

Developing and sharing narratives

Promoting the ideas of Wellbeing Economies globally through great communications, powerful new narratives, and the amplification of members’ work.

AMP Team
Rabia Abrar
Narratives Lead.

Rabia is the Narratives Lead on the WEAll Amp team. Rabia’s experience spans various sectors, with a focus on communications campaigns to influence sustainable business, policy, and behaviour change. She holds a BBA and an MSc in Sustainable Urban Management and Development. Rabia’s passion for intercultural and language learning has led her to study and work abroad in Paris, Zurich, Bologna, Berlin, Rotterdam and London. She is based in Toronto.

Ana Gómez
Network Wellbeing Lead.

Ana has put down some roots in her home country of Spain to be part of the WEAll team, after almost two decades of travel. She has worked on sustainable livelihoods and eco-conservation projects around the world, from Canada to New Zealand. Previously, she worked at Centro Cultural de Idiomas (CCI). She was responsible for Exchange Language Programs abroad with the purpose of opening people’s minds through language and culture learnings. Cultural Intelligence and Responsible Tourism are her two focus subjects as they are interconnected with her traveller life.

Lisa Hough-Stewart
Communications Lead.

Lisa joined WEAll from Oxfam Scotland where she led campaigns and communications. She holds a BA in Journalism and Politics and an MA in Human Rights and has previous work experience in sustainability reporting, ethical policy development and media relations in the private sector. Lisa also sits on the board of Take One Action Film Festivals and was a member of Plan UK’s advisory group for their ‘Status of Girls’ Rights in the UK’ report.

She lives in Glasgow, Scotland with her husband and dog, where she plays the saxophone in her spare time with boisterous community band SambaYaBamba.

Amanda Janoo
Knowledge & Policy Lead.

Amanda Janoo is the Knowledge and Policy Lead for the Wellbeing Economy Alliance (WEALL). Amanda is an economic policy expert with over a decade of experience working with governments and international development institutions around the world. Her work aims to build just and sustainable economies through goal-oriented and participatory policy design processes.

Prior to joining WEAll, Amanda worked for the United Nations and the African Development Bank as an industrial policy and structural transformation expert. As a Fulbright researcher, she explored the relationship between international trade and informal employment. She graduated from Cambridge University with an MPhil in Development Studies and heralds from the green mountain state of Vermont, in the USA.

Isabel Nuesse
Engagement & Content Lead.

Isabel is leading on engagement strategy within the WEAll network. From hosting events, generating content and engaging with various Powerbases her work expands across many parts of WEAll’s work bringing cohesion and greater collaboration.

Isabel lives in Nairobi, Kenya but is from Massachusetts in the US. She holds a BA in Sustainable Business Development from Elon University and has also studied in Copenhagen.

She was awarded the “Next Generation” award from the Denver Office of Sustainability and is passionate about the engagement of young people with system change.

Dr. Katherine Trebeck
Strategic Advocacy Advisor.

Katherine works with the Amp team one day a week now to enable her to support the Scottish hub and invest time in promoting the Wellbeing Economy agenda in as many places as she can!

Katherine lives in Glasgow (her love of Scotland brought her from Australia over 13 years ago). She has over eight years of experience as a policy wonk and researcher with Oxfam GB. Holding a PhD in Political Science, Katherine is a Senior Visiting Researcher at the University of Strathclyde and Honorary Professor at the University of the West of Scotland. Her latest book “The Economics of Arrival” was published in January 2019.

Stewart Wallis
Executive Chair.

Stewart has come out of retirement to voluntarily help to run WEAll. A long term advocate for the need to transition to a new economic system, Stewart previously worked as Oxfam International Director from 1992 to 2002, for which he was awarded an OBE. From 2003 to 2016, he was Executive Director of the New Economics Foundation. He lives in rural England with his wife.

Michael Weatherhead
Organisation & Projects Lead.

Michael now splits his time between Glasgow and the Lake District – both excellent locations for his wellbeing – having previously been based in South Africa and Spain where he was international director of the consulting arm of NEF. He holds post-grad qualifications in economics and organisational development and loves blending rigorous analysis with innovative approaches to opening up learning spaces and finding solutions.

WEAll Global Council and Trustees

Global Council members ensure that there is a coherent, transparent strategy across WEAll’s work, in line with our values. They support the work of the Amp team by providing oversight and advice. Trustees also have financial responsibilities. The council is currently chaired by Stewart Wallis.

Yannick Beaudoin
Ayomide Fatunde
Sarah Deas
Eduard Muller
Wendy Ellyatt
Kate Pickett
Pedro Tarak
Stewart Wallace
Yolanda Kakabadse
WEAll Ambassadors

WEAll Ambassadors are leaders, experts, movers and shakers who are working to build a wellbeing economy. They lend their voices and platforms to promote the work of WEAll, our members and friends.

WEAll Members

Being a Member of the Wellbeing Economy Alliance (WEAll) means that you are part of the leading global collaboration of 200 individuals, organisations, governments, academics, communities, and businesses working together to transform the economic system.

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