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It is a vehicle for creativity and innovation and has the potential to accelerate positive impact alongside civil society and governments.
In a Wellbeing Economy, business and financial activities help achieve human and ecological prosperity – rather than people and the planet’s resources being in service to business.
Wealth takes upon its original meaning–deriving from the Anglo-Saxon word “wela”, or wellbeing.
Nobel Prize-Winning Economist Joseph Stiglitz: “An economy that uses its resources more efficiently in the short term has higher GDP in that quarter or year. Seeking to maximize that macroeconomic measure translates, at a microeconomic level, to each business cutting costs to achieve the highest possible short-term profits. But such a myopic focus necessarily compromises the performance of the economy and society in the long term”.
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This guide has been co-created by the Wellbeing Economy Alliance (WEAll) to support visionary policymakers, to build more just and sustainable economies for people and the planet.
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