Scotland can lead the way to a wellbeing economy
Scotland, a small country with huge ambition, stands poised to accelerate the change required to build a wellbeing economy. WEAll Scotland will work with partners to drive change by co-creating, testing & lobbying for alternative policies, practices & models, and will look to identify the cross-sectoral opportunities for fundamental systems change.
WEAll Scotland was established to build on this momentum and promote a wellbeing economy, an economy that delivers social justice and environmental health for all. Since June 2018, WEAll Scotland has been a focal point for the huge demand from different actors and sectors wishing to pursue such an economy. We have been overwhelmed by requests to provide speakers, opinion pieces, parliamentary evidence & platforms to amplify relevant initiatives or demonstrate how to accelerate economic system change.
The shift to a wellbeing economy will require participation from ‘insiders’ & ‘outsiders’ across all sectors, supported by diverse but mutually reinforcing activities i.e. the development of new ideas (including practical policy proposals), advocacy, communication channels, spokespeople, public & political debate, and coalition building across sectors, networks and communities.
There is much energy and ambition in Scotland but WEAll believes the people, movements and networks wishing to pursue a wellbeing economy are not sufficiently connected. As a result, they’re achieving less than the sum of their parts – pioneering initiatives and practices are fragmented; enthused individuals with key skills & experience are unsure where to place their energy, and those individuals & networks well-placed to bring about corporate or institutional change are operating in silos, unable to work on linked challenges.
To realise this ambition and ensure the pioneering yet fragmented work already underway achieves more than the sum of its parts requires coordination & strategic direction. WEAll Scotland will work with partners to achieve this by establishing sector-specific clusters – focal points to champion institutional & corporate change by co-creating, testing & lobbying for alternative policies, practices & models within their own sectors, & by identifying the cross-sectoral opportunities for fundamental systems change.
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